Available for freelance & full-time
Senior Copywriter & Content Strategist

Words are the last unfair advantage in advertising — and I've spent 11 years proving it.

I'm a Senior Copywriter and Content Strategist who builds brand voices, not just fills briefs. From owning UX and product copy for Flipkart's 400M+ user base to delivering 500+ brand scripts in English and Malayalam, my work sits at the intersection of creative instinct and content performance. I write SEO-led copy that ranks, brand narratives that convert, and scripts that get remembered. I adapt tone across industries without losing brand consistency, lead editorial quality at scale, and bring to every brief what most writers can't: a genuine bilingual creative voice, platform-level content thinking, and hands-on experience using AI writing tools to sharpen output without compromising originality.

Selected Work

Portfolio

Portfolio currently being updated. Writing samples available on request — including UX copy, brand scripts, SEO content, and long-form pieces.

Request samples → unnikrishnanvijayagiri@gmail.com

UX & Product Copy

Flipkart UX Copy System

End-to-end copy framework for one of India's largest e-commerce platforms. Brand voice standards adopted across 5+ squads.

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Content Strategy

Brand Voice Guidelines

A platform-wide tone-of-voice document built to serve as the single source of truth across product, design, and marketing.

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Scriptwriting

500+ Scripts — Brand & Digital

Brand films, digital campaigns, and in-store audio scripts in English and Malayalam for 10+ agencies across South India.

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SEO Writing

SEO Blog & Long-Form Samples

Keyword-researched, search-intent-led content built to rank and convert across multiple industries and audience profiles.

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Website Copy

Website & Landing Page Copy

Service pages, landing pages, and brand messaging built for clarity, conversion, and tone consistency.

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PR & Media

Press Release Writing

Media-facing content crafted for accuracy, brand alignment, and journalistic relevance across industry verticals.

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Long-Form

Thought Leadership Articles

Bylined opinion pieces and thought leadership content positioning brand voices at the forefront of their industries.

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Audio & Broadcast

In-Store Audio Campaigns

Regional-language audio advertising scripts for retail chains across Kerala — conceptualised, written, and delivered at scale.

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A rare bilingual creative voice

Fluent creative capability in both English and Malayalam — not just translation, but original conceptualisation in both languages. An uncommon advantage for brands running regional or vernacular campaigns across South India.

Capabilities

Skills

Creative & Copy

UX & Product Copywriting SEO-Led Content & Blog Writing Brand Scriptwriting (EN/ML) Website & Landing Page Copy Press Release & Media Writing Thought Leadership & Long-Form Content Tone of Voice Adaptation Multi-Format Copy Delivery

Strategy & Performance

Content Strategy & Architecture Keyword Research & Search Intent Content Performance Tracking Editorial Quality Governance AI-Assisted Content Workflows Campaign Concepting & Ideation PR & Integrated Communications

Leadership & Collaboration

Creative Team Leadership (21+ members) Senior Stakeholder Management New Business Pitch Support Client Servicing & Brief Management Cross-functional Creative Direction Mentoring & Standards Development
Career Journey

Work Experience

Senior Copywriter | TEKsystems (Client: Flipkart)

Bengaluru | April 2021 – Present

  • Architected Flipkart's end-to-end UX copy framework across app interfaces, landing pages, email campaigns, and internal communications — establishing brand voice standards adopted by 5+ product and design squads across a platform serving 400M+ users.
  • Defined and codified platform-wide brand voice guidelines used as the single source of truth across product, marketing, and design teams.
  • Partnered with senior product leads and UX designers to translate user behaviour insights into SEO-aligned, performance-led copy strategies.
  • Instituted a copy quality governance process — reviewing 100+ assets per quarter at zero-defect messaging standards.
  • Leveraged AI writing tools to improve brief-to-delivery turnaround without compromising originality or brand alignment.

Freelance Copywriter | Independent

Remote | January 2020 – March 2021

  • Delivered 500+ brand scripts and long-form content pieces in English and Malayalam, servicing 10+ agencies across digital, social, and audio formats.
  • Produced multi-format copy: website copy, SEO-led blogs, brand films, thought leadership articles, and digital campaign scripts.
  • Managed full content lifecycles from brief to delivery, aligning copy with search intent and commercial goals.

Scriptwriter & Client Servicing Lead | Salt Audios

Chennai | October 2017 – April 2021

Salt Audios is a leading in-store audio branding and retail media company serving major retail chains across South India.
  • Built and led a 21-member multilingual content team spanning writers, sound engineers, and freelancers.
  • Conceptualised and scripted in-store audio campaigns translating brand briefs into regionally resonant narratives.
  • Supported new business pitches and credentials development as primary client contact.

Content Curator | Sun TV Network (SUN NXT)

Chennai | December 2016 – September 2017

SUN NXT is Sun TV Network's OTT streaming platform — one of South India's largest digital content destinations.
  • Curated digital content programming across movies, music, and TV catalogue for SUN NXT.
  • Implemented content quality review process improving audience engagement metrics platform-wide.

Reporter | Azhimukham

Thiruvananthapuram | March 2015 – October 2016

  • Produced journalism across Business, Technology, Startups, Science, and Human Interest beats.
  • Developed press release and media coordination skills across press conferences and PR workflows.

Editorial Intern | Times of India

Thiruvananthapuram | July 2014

Credentials

Education & Certifications

BA English Literature

Norwich Institute of Management Studies

Professional Certifications

  • Claude 101: AI Fluency — Anthropic (Active practitioner of AI-assisted content workflows)
  • Certificate Course in Digital Marketing — NSDC
  • Certificate in Documentation — Sri Sri Centre for Media Studies, Bangalore
  • Certificate Course in Technical Writing — NSDC
  • Advanced Techniques in Social Media Marketing — NSDC

Languages

English (Native/Bilingual) • Malayalam (Native/Bilingual) • Tamil and Hindi (Working Proficiency)

Get in Touch

Let's work together

Based in Kollam, Kerala — open to remote and relocation. Available for freelance projects and full-time opportunities.

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